Twitter Ended Up Paying $479M For Ad Tech Startup TellApart, 10-K Reveals

twitter headquarters Twitter’s largest acquisition to date, of the ad tech business TellApart, has turned out to be a little less less big than originally thought. Back in April 2015, it was calculated that Twitter would pay nearly $533 million for TellApart based on the company’s share price at the time. But a 10-K report published today notes the final numbers. It was nearly $54 million… Read More

from Social – TechCrunch http://techcrunch.com/2016/02/29/twitter-479m-tellapart/?ncid=rss
via Superb Summers

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Venmo Kills Off Developer API With Zero Warning

venmo-grave1 This is not how you run a platform. Developers remember. Pull the rug out from under them once, and they’ll be reluctant to stand with you in the future. So despite having a record-setting January with $1 billion transferred in its peer-to-peer payments app, Venmo just shot itself in the foot. After six years of providing an API for developers to build experiences atop its money… Read More

from Social – TechCrunch http://techcrunch.com/2016/02/26/how-not-to-run-a-platform/?ncid=rss
via Superb Summers

Social Media Marketing Company Clickable Acquires Talkwheel

talkwheel screenshot Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable.
I last wrote about Talkwheel in 2014. The company aggregates the online conversation around a given company or topic in a circular format — it’s supposed to help you follow these often complicated and dispersed conversations. The format can then be embedded on a… Read More

from Social – TechCrunch http://techcrunch.com/2016/02/26/clickable-acquires-talkwheel/?ncid=rss
via Superb Summers