AcuityAds acquires social ad targeter 140 Proof for $20M

140 proof 140 Proof, a company that helps advertisers target their campaigns based on social data, has been acquired by AcuityAds for up to $20 million in cash.
140 Proof co-founder and CEO Jon Elvekrog said the deal will combine his company’s strength in social media with AcuityAds’ programmatic ad-buying tech.
The 140 Proof brand and team will continue to exist within AcuityAds, Elvekrog said. Read More

from Social – TechCrunch https://techcrunch.com/2016/08/11/acuityads-acquires-140-proof/?ncid=rss
via Superb Summers

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