“The issue is being hugely overblown. Marketers do not care about it, and it has zero impact on spend.” That’s the response of Jason Stein, founder and CEO of 250-employee social marketing agency Laundry Service, to a Wall Street Journal report strongly criticizing an error in Facebook’s “average duration of video viewed” metric.
The paper called the… Read More
from Social – TechCrunch https://techcrunch.com/2016/09/23/which-social-media-metrics-matter/?ncid=rss
via Superb Summers