Twitter study says that responding to tweets pays off for businesses

shutterstock twitter It’s a classic Twitter conversation: Someone complains about a bad experience with a company, then the business responds, promising to make things better. But is that actually an effective use of the company’s time? It is, according to a new study conducted by Twitter in collaboration with Applied Marketing Science. Specifically, Twitter says that when a customer tweets at a… Read More

from Social – TechCrunch https://techcrunch.com/2016/10/05/twitter-customer-service-study/?ncid=rss
via Superb Summers

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