Facebook introduces a new ad format — product-focused ‘collections’

Facebook collection Adidas Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, collections are created specifically for mobile, and seem designed to win users over in the Facebook app — before directing them to the advertiser’s… Read More

from Social – TechCrunch https://techcrunch.com/2017/03/23/facebook-collections-2/?ncid=rss
via Superb Summers

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