Musical.ly gets into original content with new shows from Viacom, NBCU & Hearst

 Lip-syncing social network Musical.ly is getting into original content, thanks to new deals with Viacom, NBCU and Hearst, which will bring short-form video series to the app. However, unlike the original videos found on Snapchat – an app that’s often the next step up for the tween-age Musical.ly audience – these shows are designed to be interactive. That is, the shows… Read More

from Social – TechCrunch https://techcrunch.com/2017/06/15/musical-ly-gets-into-original-content-with-new-shows-from-viacom-nbcu-hearst/?ncid=rss
via Superb Summers

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